5 Must-Have Pages Every Business Website Needs
Discover the 5 essential pages every business website needs to attract visitors, build trust, and turn clicks into real leads.
Heather Pieczonka
Heather Pieczonka is a digital marketing consultant and strategist who helps small businesses turn their websites into real growth engines. With over 20 years of experience in SEO, paid advertising, brand strategy, and online lead generation, she builds strategies designed to drive measurable results.
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SEO & Internal Linking: Structure, Strategy and Measurement
Explore a complete internal linking framework covering structural foundations, strategic implementation, audits, and GA4 measurement to strengthen SEO performance.
Without SEO, Great Web Design Alone Won’t Deliver Results
Your website looks great – but can anyone find it? Discover why SEO is the key to driving traffic, building trust, and getting ROI from your site.
Your Website Might Be Failing You. (Here’s How to Know)
Not sure if your website is working? Learn 5 smart ways to check if it’s attracting the right visitors and turning clicks into real business results.
Stop Thinking Of Your Website As A Digital Business Card
Your website should be more than a digital business card. Learn how to make it your top salesperson and marketing tool that works 24/7 to grow your business.
Website Text Animation. Yes or No?
Text animation can boost engagement and user experience – but if overdone, it may hurt page speed and SEO. Learn when and how to use it wisely.
20 Must-Know Digital Marketing Terms (And What They Really Mean)
Learn 20 key digital marketing terms like SEO, CTR, funnels & more – essential for growing your business online. Quick, clear definitions!
Top 5 Myths of Web Design
When it comes to web design, myths and misconceptions can lead to poor decisions and disappointing results.
2 Crucial Digital Marketing Indicators
With so many KPIs to look at across your marketing, it’s often easy to lose sight of the biggest indicators of website success.
Forget Top Web Design Trends, Focus on These 3 Things Instead
While an attractive design creates a positive first impression, what’s more important is building trust and encouraging engagement with clear marketing messages and fast delivery.
Does Every Business Need a Website?
Wondering if your business needs a website? You’re not alone. Take a look at these marketing goals to help decide.
Benefits of Adding Video to Your Website
While content is effective for many businesses and website visitors, visual marketing is an even more powerful tool to increase interactions. Research tells us a one-minute video is worth 1.8 million words.
A Great Website is Only The First Step to Brilliant Digital Marketing
Sure, a pretty website design and trendy looks are important. We love a stylish website with just the right mix of bold typography and bright, beautiful images. But what’s more important is clear marketing messages and distinct actionable items combined with a solid digital marketing strategy.
4 Things You Need to Do Now That You Have a Website
Just because you built the website, doesn’t mean visitors will come. That’s why you need to do MORE, after the website is built.
Making A Website Search Engine Friendly: SEO Basics
Just because you have a website doesn’t mean you’ll get leads, clients or sales. Where do you start? With some SEO basics.
Every Website Needs An SEO Audit
Before building a roadmap for your SEO and digital marketing, it’s important to know where you’re at…and the SEO audit is crucial.
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