Digital marketing is taking everything you’re doing online, and putting it into a strategy or roadmap of steps that makes all your online efforts flow together. The big goal? To get more traffic and promote products, services, or brands online to reach a targeted audience, drive engagement, and ultimately generate leads and sales.
The 2 crucial indicators to show website success are:
- Website Traffic
- Conversion Rate
Website Traffic
No traffic = no website leads.
No website leads = no website sales.
With that in mind, let’s take a look at your website traffic. If you’re not tracking traffic with Google Analytics, the time to signup is right now.
Ways to get more traffic with your digital marketing include:
- Social Media
- SEO
- PPC
- Affiliate marketing
- Content marketing & blogging
- Guest blogging on other sites
- Asking other sites to blog about you or your product
- Email newsletters
You can look at any of these topics online for more info on how to get started and best practices. We’re here to help you, too. Just send a quick email and let us know what you’re struggling with.
Conversion Rate
This metric directly measures how effectively your website is achieving its primary goals, whether that’s sales, sign-ups, or another key action. A high conversion rate indicates that your site is successfully turning visitors into customers or leads.
If you have traffic, but don’t have sales, look at your website. Industry average conversion rates are 2% but that is still very low. If you have the traffic, but you don’t have at least a 2% conversion rate, look to your website for improvements.
- Is your navigation clear, can customers find what they’re looking for?
- Can customers find your phone number without clicking or scrolling?
- Does your home page convey energy and enthusiasm for your product/service through words and pictures?
- Do you have great product photos?
- Can customers find real reviews from other customers on your site?
- Do you need an explainer video so customers know what you do?
- Do customers trust you enough to buy from you?
- Do you have a compelling ‘About Us’ page, and does it foster trust?
Ultimately, traffic and sales are the lifeblood of your business. Now’s the time to start tracking and improving. Need help? Give us a call.
