So you have a website, and it looks great. Congratulations!
So….what now? How does a website help grow my service based business? How do I make online sales? What if I’m not seeing anything happening?
Just because you built the website, doesn’t mean visitors will come. In fact, if you do absolutely nothing else with your website, you’re probably not even going to get noticed.
That’s why you need to do MORE, after the website is built.
1. Keep It Updated
Leaving your website to gather dust and grow old is never a good idea. While it looks new, shiny and great now…it takes work to keep it that way.
Keep your website secure and functioning smoothly by performing regular maintenance. This includes updating software, checking for broken links, improving site speed, and ensuring your content remains accurate and up-to-date.
According to Orbit Media, the best companies completely redesign their website every 2.66 years. However, you don’t always need a new design to keep it updated. Instead:
- Add new products
- Add new pictures to your portfolio
- Add client testimonials & customer reviews
- Create a blog, and post every week
- Update your services
2. Setup Analytics & Tracking
Are you getting visitors to your website? Where are they coming from? Install tools like Google Analytics to monitor your website’s performance. This allows you to track visitor behavior, traffic sources, and conversion rates, helping you make data-driven decisions to improve your site.
3. Promote Your Website
Start driving traffic to your site through various marketing channels, such as social media, email marketing, and paid advertising. Share your content, run campaigns, and engage with your audience to attract visitors and build brand awareness.
In addition, add SEO to your marketing plan. With hundreds of new websites being created each day, it can be nearly impossible to be found. But with good SEO, you can increase your search engine rankings – and in turn get more traffic and visitors to your website.
4. Create and Execute a Content Strategy
Develop a plan for regularly updating your website with fresh content, such as blog posts, articles, videos, and infographics. Consistent content creation keeps your site relevant, improves SEO, and engages your audience.
Once the website is built, the job isn’t done. Expert Creative wants to see you grow and succeed, and we want to partner with you for the long term. If you would like help with your website, or continued digital marketing, give us a call.
