Clear Messaging & Consistent Calls-To-Action (CTA)
Is your website confusing visitors?
Can someone tell what you do in 3 seconds? Even if you think the answer is yes, ask around. Ask employees, family, friends, or even networking contacts. A visitor’s attention span is short – if they don’t know what you do in 3 seconds, they won’t bother to ‘Learn More’ or ‘Click to Read’.
Once you’ve passed the 3 second test, make sure your website has strong CTAs that guide visitors toward desired actions, such as making a purchase, signing up for a newsletter, or downloading a resource. Effective CTAs are crucial for converting traffic into leads or customers.
Can visitors find your phone number?
Fast is the name of the game. Can visitors find your phone number on the top of the page? Even if you don’t want a call, but rather a form filled out or an email sent – the same applies. Get that info on the top of the page.
Optimize For SEO
Are you using SEO?
Having a stunning website is just the first step. If no one sees it – how is it marketing for you?
Ensure your website is search engine-friendly by incorporating relevant keywords, creating quality content, optimizing meta tags, and improving site speed. This helps your site rank higher in search results, driving organic traffic.
Local Strategy
Do you have an office location? Does your business depend on people coming into your storefront? If you answered yes, then it’s even more important than ever to be listed on Google Maps, Bing Maps and Apple Maps. These ‘maps’ are quickly becoming the easiest way for someone to find you, learn more about you, read reviews, and visit your location. If you aren’t on maps, stop what you’re doing right now and get on this!
Chances are, someone who goes online will see your maps listing before they ever see your website. That means having a listing AND keeping it up-to-date with pictures, recent reviews, holiday hours and a menu of services is crucial.
Leverage Social Proof
Add testimonials, reviews, case studies, and trust badges to your website to build credibility and trust with your audience. Social proof helps reassure potential customers that your products or services are reliable and effective.
Integrate Social Media and Email Marketing
Connect your website with your social media channels and email marketing campaigns. Add social sharing buttons, offer email subscription forms, and regularly update your audience with fresh content. This integration helps drive traffic back to your website and keeps your audience engaged with your brand across multiple platforms.
Be Found Where Your Competitors Are Found
Where are your competitors being found online?
Every industry has unique customer searching and buying habits online. If you don’t know exactly what they are, start by looking at where your competitors are being found online. It’s a good idea to be listed in a similar place. Are they on Google Ads? Yelp? Home Improvement Contractors Lists?
While we love new, fresh, beautiful websites, if that website and digital marketing isn’t working together to get you increased business, it’s just a pretty picture. If you need help taking your digital strategy to new heights, drop us a line. We’d love to partner with you!
