Considering 46% of people who watch a video ad on a business website take action after viewing it, it makes sense to include video on your website.
Need more convincing? Here are 5 more reasons you should add video to your website.</p>
1. Quickly Deliver Your Message
Website visitors digest information they see and hear faster than information they read – and it’s easier to keep their attention with visuals and sound than plain-old text on the page.
In addition, videos can convey complex information clearly and quickly. They are an effective way to explain products, services, or concepts that might be harder to describe in words. They capture attention quickly and can keep visitors on your site longer, reducing bounce rates.
2. Increase Your Reach
Just as you can increase your reach by integrating a blog with your website and social media networks, you can do the same with videos. By adding video to your website and sharing through social media networks (and allowing visitors to share with their social media networks) you create the opportunity for your video to be seen by multitudes of people.
3. Improve Search Ranking & SEO
Search engines favor websites with video content, as it tends to increase user interaction and time spent on the site. This can improve your search engine rankings.
Combined with recent findings in a study conducted by Forrester Research, a webpage with video is 53x more likely to rank higher in Google’s Search Engine Result Pages than pages that only present text based content. Now is the time to add a video to your website!
4. Showcase Personality
Those ‘Get To Know Us’ profiles with Q&A of employees on a company’s website should be no more – thanks to video.
Video messaging can emit an emotional response from a customer aimed at aligning them to your business persona. Whether you want to be funny, reliable, sophisticated or educational, embedded videos are a great way of portraying personality to a customer.
5. Increase Credibility & Boost Conversions
Video content can help drive conversions by demonstrating products, offering testimonials, or providing clear calls-to-action. Viewers are often more likely to take action after watching a video.
Whether you’re a startup or an established brand, a great way to impart credibility is straight from the mouths of real people who have purchased your product or service. Visitors tend to trust a video more when they see the person giving the review – instead of simply reading text on a page.
Ready to get started with video? Expert Creative has a team of experienced videographers that can tackle your project and create a professional video for your website. Give a call to get started.
