When talking with small business owners, we hear this question a lot. From, “I just need people to come into the donut shop. I’m already on Google Maps” to “My new home inspection business has a Facebook page – do I really need a website?”
Most small businesses need a website – that’s 99% of small businesses. Think about it this way – if someone asks for recommendations, you probably weren’t the only company recommended. That person searching for your service or product is looking on the web to check out each business recommendation they received. If you don’t have a website, they’ll seek out your competitors who do.
On the other hand, if you have so much business you couldn’t handle even one more – then no, you don’t need a website. Hopefully you have this dilemma!
Look At Marketing Goals
Take a look at these marketing goals to help decide.
- If you wish to communicate with a broader range of clients/customers, then yes – you need a website.
- If you want to answer frequently asked questions before a client/customer calls or visits, then yes – you need a website.
- If you want to attract new customers, then yes – you need a website.
- If you want to break into new markets and gain market share from your competitors, then a website is a MUST!
Additional Considerations
Here are a few more things to consider when deciding whether or not your small business needs a website.
- Target Audience: If your customers often search online for products or services like yours, a website can help you reach them more effectively.
- Competition: If your competitors have websites, you may need one to stay competitive and ensure potential customers find you instead of them.
- Brand Visibility: A website increases your online presence, making it easier for customers to discover and learn about your business, even outside of regular business hours.
- Marketing Goals: If you plan to engage in digital marketing, such as social media campaigns, email marketing, or online advertising, a website is essential for directing traffic and capturing leads.
- Credibility: A professional website can enhance your business’s credibility, giving customers confidence in your products or services.
Building a website is part of growing your brand, and honestly – your clients and customers probably expect it. Need help building your website? Let us know!
