Website design is not just something web developers do. Website design is marketing – it shapes the entire online experience for your audience, influencing their perception of your brand and their likelihood of becoming loyal customers.
It’s grabbing your visitors attention, giving them a clear message, using imagery to reinforce that message, and leading them to an action.
While an attractive design creates a positive first impression, what’s more important is building trust and encouraging engagement with clear marketing messages and fast delivery.
Here are our top 3 things to focus on when building or improving a website.
- Speed is king: How fast is your website loading?
- Clear messages in 7 seconds: Visitors attention spans are short – did you get your main message across in 7 seconds or less?
- Communication: Did your visitors understand your message?
If your website can’t do the three things above, it may be time for a new website.
