Web design can be a confusing topic, and it gets complicated when you take into account there are quite a few myths touted online as fact. When it comes to web design, myths and misconceptions can lead to poor decisions and disappointing results. Let’s look at the most common web design myths and the reality behind them.
Myth #1: I Need An Elaborate Custom Website To Stand Out
One of the biggest myths in web design is that if your website looks beautiful, it will automatically be successful. While an attractive design is important, it’s not the only factor that matters. A good website also needs to be user-friendly, easy to navigate, and optimized for performance. If your site is slow, difficult to use, or hard to find on search engines, users will quickly leave, no matter how great it looks.
A good website combines aesthetics with functionality. It should be visually appealing, but also fast, easy to navigate, and designed with the user experience in mind.
Myth #2: I Need All The Information Put Together Before Engaging A Web Designer
This is simply not true. Most of the time we simply need the main themes and we can use placeholder text and images to build out the website. In addition, a good website development team has copywriters, and oftentimes, photographers and videographers that can assist with capturing images and building out content for the website.
When you work with a Storybrand Certified Marketing Guide like Expert Creative to build a Storybrand website, you will have a master content writer building clear messaging and boosting your brand. Many businesses struggle with complex, jargon-filled content that confuses potential customers. The StoryBrand framework simplifies your message, making it easy for your audience to understand what you offer and how it benefits them. Clear messaging leads to better engagement and higher conversion rates.
Myth #3: The More Features On My Website The Better
Another common myth is that the more features you add to your website, the better it will be. Some people think that adding lots of animations, videos, and interactive elements will make their site stand out. However, too many features can actually overwhelm visitors and slow down your site, leading to a poor user experience.
Quality over quantity is key. Focus on adding only the features that enhance the user experience. Sometimes, less is more.
Myth #4: My Business Is Thriving, I Don’t Need An Updated Website
The truth is we don’t know what the future holds and the mindset that “My business is thriving so I don’t need an updated website or marketing” is dangerous if not irresponsible. What if the economy takes a downturn? What if a competitor comes up with an idea to knock you out of the market? Wouldn’t you want to make sure that you have steady traffic to your website so you can capture new business – no matter what is going on?
Myth #5: Once The Website Is Built, My Digital Marketing Is Done
Many people believe that once their website is up and running, their job is done. However, a website is never truly finished. It requires regular updates and maintenance to ensure it remains functional, secure, and relevant. Content needs to be refreshed, security measures need to be updated, and new features may need to be added over time.
Not only that, a good ongoing SEO strategy, blogging, link building, social media posting, and conversion optimization should all be part of your digital marketing strategy. Search engines use many ranking factors to determine how and where a website shows up, which means continuous improvement brings big benefits.
If you have a web design project coming up and want to talk with us, jump start the project by scheduling a call. We can discuss what you do and don’t need for your website and help you understand what it means to have a functional design that works for you and captures clients, leads and sales.
