Before building a roadmap for your SEO and marketing, it’s important to know where you’re at, whether your website is experiencing errors or missing details that prevent it from getting indexed in the search engines, and where you stand stacked against your competitors.
Many of the “free” SEO audits are simply running your site through a single tool or program and sending you the nice report it spits out at the end. SEO auditing tools are great, but they are not a replacement for a skilled analysis of a website.
What's Included In An SEO Audit?
A comprehensive SEO audit included:
- Accessibility Audit
- Indexability Audit
- On Page Ranking Factors: including content, url structure, html structure and outlinks
- Technical Site issues: including site speed & mobile readiness
- Comparative Analysis: including at least 3 competitors
Why Pay For An SEO Audit?
Why should someone pay for an audit? To answer that, let’s take a step outside of the marketing world for just a moment.
If you wanted to have a custom house designed – would you expect a free “blueprint” from the builder?
If your car isn’t working and you take it to a mechanic – would you expect them to troubleshoot it for free?
The answer is, of course, no.
To that end, a comprehensive SEO audit isn’t free either. Both the time spent working and the knowledge used in creating your audit have value for your business.
At Expert Creative, our SEO Audit will not only include a comprehensive report of where your website stands, but a clear roadmap of items that need to be addressed, challenges, and opportunities for improvement. We will point you in the right direction and will show you which technical errors and toxic links must be fixed to avoid penalties that can affect your organic ranking, and reveal potential opportunities that may give you a competitive advantage.
If you are serious about your online success, take the time to have an SEO audit by experienced professionals that can bring real value to your business and help launch you to the next level.
