Today, I want to help you create a powerful message that tells people what your company does and why it matters—the StoryBrand one-liner.
Understanding the Basics of a StoryBrand One-Liner
Let’s break down what makes a great one-liner:
- Define Your Audience: Figure out who your ideal customer is and what they need.
- Highlight the Problem: Identify the specific challenges your product or service solves.
- Present Your Solution: Explain how your company helps solve those challenges.
- Show the Transformation: Share the positive change your customer experiences.
Steps to Create Your StoryBrand One-Liner
Here’s how to craft your one-liner step-by-step:
Step 1: Define Your Core Message
Start with a simple statement about what your company does. For example: “We help small businesses succeed online.”
Step 2: Identify Your Customer and Their Needs
Who are you trying to help? What problems are they facing? For example: “Small business owners struggling with affordable marketing.”
Step 3: Describe Your Solution
How does your company solve these problems? Be clear about your services. For example: “By offering easy-to-use digital marketing tools and support.”
Step 4: Highlight the Transformation
What benefits does your customer get from using your product or service? For example: “Helping them attract more customers and make more money.”
Step 5: Bring It All Together
Combine these points into a short, memorable statement. Here’s an example:
“We empower small business owners with simple digital marketing tools to attract more customers and increase revenue.”
Testing and Refining Your One-Liner
Share your one-liner with friends, team members, and potential customers. Does it make sense to them? Is it clear and engaging? Adjust it based on their feedback until it feels just right.
Implementing Your StoryBrand One-Liner
Once you’ve finalized your one-liner, use it everywhere:
- Website Homepage: Front and center to explain what you do.
- Social Media Profiles: Use it in your bio to introduce your company.
- Presentations: Use it to quickly describe your business.
- Email Signatures: Include it to reinforce your message.
Watch a Video on StoryBrand One-Liner Exercise
For a visual guide on crafting your StoryBrand one-liner, check out this YouTube video where Donald Miller walks you through the process step-by-step.
Conclusion
Creating a StoryBrand one-liner for your company is all about clarity and connection. By defining your audience, addressing their needs, presenting your solution, and showcasing the transformation, you create a message that resonates and stands out in a competitive market.
Enjoy refining your one-liner and see how it becomes a powerful tool in defining your brand identity and engaging your audience effectively.
